How it works.
Five phases. No ambiguity. Documented results.
We start with a thorough technical and commercial assessment. Crawl analysis, keyword mapping, competitor benchmarking and an honest evaluation of where the site currently stands versus where it needs to be.
We build a 90-day action plan with specific deliverables, sequenced by expected impact. Technical fixes come first. Content and links are planned in order of commercial relevance.
We execute what we planned. Technical changes are documented and tracked. Content is produced to brief. Links are acquired through editorial outreach. Every action is logged with before/after evidence.
Ongoing content production and link acquisition follow the editorial calendar. We write and place, then measure the impact on rankings and traffic, adjusting the next cycle based on what the data shows.
Monthly reporting on rankings, traffic, conversions and return on investment. Strategy is adjusted based on real data, not what was planned six months ago. Quarterly reviews set the priorities for the next cycle.