E-Commerce Performance SEO
Organic growth for online stores, focused on the pages that generate revenue.
E-commerce SEO requires a different approach to content-site SEO. The priorities are different: category pages outrank individual product pages for most commercial terms, faceted navigation creates thousands of duplicate URLs that waste crawl budget, and schema markup for products directly affects how listings appear in search results.
We start with the technical foundation: a full crawl of your store to identify indexation issues, duplicate content from parameter-based navigation, orphaned product pages and thin category pages that dilute overall domain authority. Fixing these issues alone typically moves rankings before any content work is done.
Category page optimisation is where most e-commerce SEO revenue lives. We identify the commercial search terms your category pages should target, write or optimise the on-page content to match search intent, implement proper internal linking from subcategories to main categories and deploy product schema across all product pages to enable rich results.
WHAT IS INCLUDED
DELIVERY
Technical fixes: 4 to 6 weeks. Content and schema work: 6 to 10 weeks total.