SEO Content Marketing
A content programme built around what your audience searches for, not what feels good to write.
Content marketing without SEO alignment wastes significant budget. Most content programmes fail because they produce articles based on internal assumptions rather than actual search data. We start by mapping what your audience searches for at each stage of the buying journey, then build a content plan around closing those gaps.
Topical authority is the goal. Search engines now evaluate whether a site covers a topic deeply and from multiple angles, not just whether individual pages contain target keywords. Our content strategy builds clusters of related content that together establish authority on the topics most relevant to your business.
We produce content briefs detailed enough that a writer can produce something useful from them, or we write the content ourselves in Italian or English. Every piece is built around a primary search intent, supported by secondary keywords, structured for featured snippet eligibility where appropriate, and optimised for internal linking into your commercial pages.
WHAT IS INCLUDED
DELIVERY
Strategy document: 7 to 10 business days. Content delivered rolling per editorial calendar.